SMG FORUM

MAR 1–3, 2017
DALLAS | LAS COLINAS

Same old same old won't
cut it anymore.

Appealing to what consumers already know is just asking them to tune out. Instead, it's your job to create a disruption. Give your customers something they didn't even know they were looking for—something that fundamentally upsets the standards of your entire industry. That's true market disruption. The goals stay the same—more customers, better service—but the conventions have to change in big ways.

SAVE YOUR SPOT AT SMG FORUM 2017

Lock it in before it's gone

Why Attend

Break conventions. Unleash growth. Stretch your imagination. Accelerate change. Make your competition wish they had thought of it first. SMG is thrilled to bring you an experience that can help you push your brand to be bigger, faster, smarter, and better than ever before.

Bigger

Experience up close, off-site learning at AT&T Stadium—home of the Dallas Cowboys and experts in cutting-edge customer experiences

Faster

Sharpen your vision with fresh, innovative, and actionable insights from SMG thought leaders

Smarter

Immerse yourself in knowledge from best-selling authors, business leaders, and industry experts

Better

Collaborate with your c-level industry peers from the world’s top brands and supercharge your CX strategy

push your brand
to the next level

Join us for three days of energizing, actionable, disruptive innovation — only at Forum 2017.

new this year

Emerging content –
strategic workshops

Intimate and collaborative workshops—with customized and engaging content—help you stay fresh and informed on best practices, emerging SMG products, and front-line insights to keep your CX strategy ahead of the curve.

The Ultimate CX Tour –
AT&T Stadium

So much more than the home of the Dallas Cowboys — AT&T Stadium is a classroom, an art museum, and a certified world of innovation. Surround yourself in the sights and sounds to learn what makes the stadium an expert in high-quality and groundbreaking customer experiences. Enjoy lunch in the world’s largest domed structure with an impressive view of the field, followed by an exclusive tour of the stadium to learn how improving customer experience has made AT&T Stadium the archetype of groundbreaking CX innovation.

Register

Forum is an exclusive gathering of senior executives from leading retail, RESTAURANT, AND MULTI-UNIT service-based companies.

Admissison

This is an invitation-only event and requests for attendance are subject to meeting participation requirements.

Pricing

After January 1, 2017: $999

Registration closes

Wednesday, February 22, 2017

jeremy gutsche

“An intellectual can of Red Bull!”

Learn actionable insights to help your brand stay adaptable, ahead of the curve, and future-focused in a world that’s moving faster than ever. Jeremy Gutsche—founder and CEO of TrendHunter and NYT #1 best-selling author—has been studying chaos and innovation for a decade. He brings his real-world expertise on connecting seemingly unconnected dots to make you better, faster, smarter, and stronger across every aspect of your business.

jeff fromm

“How to modernize your brand”

From millennials to Baby Boomers, consumer habits are changing faster than ever—are you keeping the pace? Jeff Fromm—the millennial marketing guy—explores winning marketing and business strategies for generational consumer segments, the importance of a Frictionless Customer Journey™, The Amazon Effect, and actionable brand practices for driving consumer engagement. With over 25 years of marketing experience across dozens of high-performance brands, Jeff is President of Futurecast—a marketing consultancy that specializes in millennial trend research.

kerry bodine

“Customer journey mapping guru”

Understanding how your customers engage with your brand is a key element in successful CX—but it’s not always easy. Luckily, Kerry is here to help. An independent customer experience expert, founder of Kerry Bodine & Co., and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, Kerry helps business leaders understand the financial benefits of great customer experiences through customer journey mapping. Her ideas can be found sprinkled throughout The Wall Street Journal, Harvard Business Review, and Forbes—and brings seven years’ experience at Forrester Research to help brands diagnose and fix customer problems at the root.

Workshops

SMG Product Suite: Find your next source of insight

See what’s new and next across SMG’s product suite. And understand how each works together to deliver richer, more actionable insights.

Drive top-down program engagement

Improve program impact with engagement best practices that reach from the c-suite to the front line.

Anatomy of an insight—how SMG clients get all the way to action

Get a behind-the-scenes look at a few of our favorite insights as we retrace the steps our clients took to get there.

How to modernize your brand

Dive into the research behind Jeff Fromm’s presentation and learn how brands can create a Frictionless Customer Journey to maintain relevance—and equity—across all generations.

Lower turnover + higher retention = better business

Knowing the formula is one thing—nailing down the variables is another. Explore the link between employee engagement and financial performance, as well as how to improve each.

Agenda

Wednesday
March 1

12:00–4:00pm
Lunch + Exclusive Tour of AT&T Stadium OR Golf at TPC Four Seasons Las Colinas

6:00–9:00pm
Welcome Reception + Check-In

Thursday
March 2

7:30–8:30am
Breakfast

8:30–11:45am
Welcome | Andy Fromm
Keynote Speaker | Jeremy Gutsche
Industry leader | Mike Grams, COO at Taco Bell

11:45am–1:00pm
Lunch

1:00–2:00pm
Speaker | Jeff Fromm, Futurecast

2:15–4:30pm
Workshops

6:30–10:00pm
Dinner + Entertainment

Friday
March 3

7:30–8:30am
Breakfast

8:30am–12:30pm
Welcome | Chris Egan
Top Partnership Insights
Industry Leader | Brian Dennis, VP In‑Store Experience at Kohl's
Speaker | Kerry Bodine

Accommodations

Four Seasons Resort and Club
Dallas at Las Colinas

When it comes to customer experience, Four Seasons is known for going above and beyond. World-class service, exquisite views, and luxurious rooms guarantee a quality and sophistication you can’t find anywhere else. All speaking and information sessions will be held at the resort—which means you get an unbeatable, comprehensive guest experience.

Exclusive SMG
hotel rates:

$235/night + tax before December 31
$260/night + tax before February 1
$299/night + tax after February 2

unleash your swing –
smg golf tournament

Participate in the Forum 2017 Golf Tournament—at Four Seasons Las Colinas Resort. Play format will be a team “shamble.” Each player tees off before the teams select which of their players’ drives to play from. All players on the team then move the ball to that spot and proceed to play the rest of the hole individually at stroke play.

More information and course specs  

Register

Forum is an exclusive gathering of senior executives from leading retail, RESTAURANT, AND MULTI-UNIT service-based companies.

Admissison

This is an invitation-only event and requests for attendance are subject to meeting participation requirements.

Pricing

After January 1, 2017: $999

Registration closes

Wednesday, February 22, 2017

FAQS

How much does SMG Forum cost?

After January 1, 2017: $999

How do I know if I am registered?

Your registration is not valid until you have successfully completed the entire process and received a printable confirmation page and an email confirmation.

What room rate will I receive?

SMG is guaranteed a group rate of:
$235.00/night + tax before December 31
$260.00/night + tax before February 1
$299.00/night + tax after February 2

What is the hotel address?

Four Seasons Resort and Club
Dallas at Las Colinas
4150 North MacArthur Boulevard
Irving, Texas 75038 U.S.A.

How far is the Four Seasons from the airport?

From Dallas/Fort Worth International Airport:
7 miles 15 minutes
From Dallas Love Field:
10 miles 20 minutes

What should I wear?

Business casual attire is appropriate for all events.

What if I need to cancel my registration?

Cancellation Policy - The Forum registration fee will be refunded in full if cancellation is received in writing by Monday, February 20, 2017. Written cancellations should be sent to Kristen Crane at kcrane@smg.com.

What if I have more questions?

SMG contact:
Kristen Crane
816.778.8258
kcrane@smg.com

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