Your customers demand more—deserve more—because they have more choices than ever. Are you asking the right questions? Taking the right actions?

Today’s leading companies know the best way to resonate with customers is to measure their expectations and act on their feedback. That means more and more, they’re looking to employee and customer insights to inspire the next big idea.

Join us at SMG Power User Exchange 2016, where together we’ll explore innovative ways for your program to create a lasting impact by powering an insights culture.


Diana Kander

Professor. Entrepreneur. Innovation coach.
New York Times best-selling author.

Diana Kander will focus her presentation on how to create an innovative company culture that encourages employees to think like entrepreneurs and build better customer connections.

Having founded and sold a number of successful ventures, Diana currently works as Professor of Entrepreneurship at the University of Missouri and is a Senior Fellow at the Ewing Marion Kauffman Foundation—the world’s largest non-profit organization dedicated to entrepreneurship and education. In addition to coaching companies and non-profits on how to inspire innovation, Diana is the author of The New York Times best-selling novel All in Startup.


At SMG Power User Exchange 2016, you’ll have the chance to attend sessions tailored to your program’s life cycle, stay fresh on best practices + emerging SMG products, learn tips for a successful rollout of smg360TM, and gain insights through problem-solving roundtables.

During registration, you’ll have the chance to choose 4 of the following sessions.





Welcome Reception at The American


8:00 AM – 9:00 AM

9:00 AM – 12:00 PM
Keynote + Awards

12:00 PM – 1:00 PM

1:15 PM – 4:00 PM
Workshop #1 + #2

6:00 PM
Dinner Event at Char Bar


8:15 AM – 12:30 PM
Workshops #3, #4 + Roundtables

12:30 PM

2:00 PM

The American

This flagship restaurant of Hallmark’s Crown Center has attracted diners from around the world for over 40 years. With sweeping downtown views, polished service, and one of the region’s best wine lists, The American is recognized for innovative, contemporary cuisine and time-honored service.

Char Bar

This southern-inspired smokehouse combines the owners’ love of great beer with legendary BBQ competitor Mitch Benjamin’s expertise and his award-winning “Meat Mitch” sauces. Char Bar also boasts a 10,000-square foot Beer Garden with backyard amusements—including lawn croquet, bocce, and ping-pong.


The Westin

Crown Center, Downtown Kansas City

The Westin at Crown Center is conveniently situated near the SMG offices in downtown Kansas City. The hotel offers stunning views of the city, one-bedroom suites, complimentary wireless internet, and a fitness center.

SMG will provide transportation from the hotel to all sessions, activities, and events. We will also arrange your accommodations during your stay. Please indicate lodging needs during registration. Should you need transportation to and from the hotel, please reach out to your project team.


Power User Exchange is an exclusive gathering of program leaders, managers, and executives. This is an invitation-only event and requests for attendance are subject to meeting participation requirements. Each registration is $399 (includes conference fees, meals, and materials).

Cancellation Policy: The Power User Exchange registration fee will be refunded in full if cancellation is received in writing by Monday, September 12, 2016. Written cancellations should be sent to Lauren Beavers at

NOTE: Your registration is not valid until you have successfully completed the entire process and received a printable confirmation page and an email confirmation.


When does Power User Exchange start,
and when does it end?

We would like to welcome you to Kansas City Monday evening at The American in Crown Center for dinner and drinks. Tuesday will feature our keynote speaker and the beginning of sessions, as well as an evening of food, drinks, and entertainment at Char Bar. Sessions will continue Wednesday morning, and Power User Exchange will end with lunch at SMG.

What should I wear?

SMG would like to welcome you to our informal and fun office atmosphere. Business casual attire is appropriate for all events.

What room rate will I receive?

SMG has been guaranteed a group rate of $169/night + tax for a traditional room. This rate is offered for the evenings of September 19 and September 20, as well as the 3 days leading up to and following the event.

What is the hotel address?

The Westin Kansas City at Crown Center
1 East Pershing Road
Kansas City, MO 64108

How far is the hotel from the airport,
and is transportation provided?

The hotel is 20 miles from Kansas City International Airport (MCI), and the drive takes approximately 30 minutes in typical traffic conditions. There is no formal shuttle transportation arranged for the airport commute. However, as you’re our guests in Kansas City, your project team is happy to assist with any transportation needed during your stay.

Whom do I contact for questions,
comments, or to cancel my registration?

Kristen Crane at 816.778.8258 or
Lauren Beavers at 816.778.8225 or