Discover how emotional loyalty drives customer behavior

Thursday, August 17 | 12:00–12:45 PM CT

Our research delves into the differences in emotional and behavioral loyalty—and how emotional loyalty along with behavioral measures will get you to actionable CX measurement that drives business outcomes.

green arrow Understand emotional loyalty and why it matters

green arrow Apply both emotional and behavioral loyalty in CX measurement

green arrow Leverage best practices through real-world examples

Register to receive exclusive access to new research

Forrester Report

Improve loyalty measurement with behavioral and emotional metrics

SMG White Paper

Best practices for using emotional loyalty in CX measurement

Your webinar presenters:


Emily Collins

Senior Analyst, Forrester


Emily Gates

Client Insights Director, SMG


Kelcey Curtis

Research Manager, SMG