Embrace the power of influence +
create experiences that improve people’s lives

Register

Unlike any SMG event you’ve ever experienced

Combining the best of SMG Forum + Power User Exchange, xfluence is an immersive event where experience management professionals have the unique opportunity to stay on top of trends that influence winning brands, keep pace with the changing market, and connect with industry peers + thought leaders.

keynotes

Change the game by playing your own: How to build an unbeatable company

Sarah Robb O’Hagan

Global brand leader + entrepreneur

7 lessons I’ve learned from the world’s greatest entrepreneurs

Guy Raz
 

Podcast creator + award-winning journalist

Operational transparency: Show your customers how hard you’re working for them

Ryan
Buell

Harvard Business School Professor + CX expert

Don
Germano

Executive Vice President, Stores DICK’s Sporting Goods

Christa
Small

Vice President of US Operations
McDonald’s

TBD
 

Stay tuned

Justin
Duran

Director, Customer Experience
TBC Corporation

Mary
Lawley

Vice President Store Operations
Tractor Supply

Brian
Moore 

Manager, Customer Experience
Papa John’s

Andy
Fromm

Chairman + CEO
SMG

Michele
Vance

President
SMG

Ken
White

Chief Operating Officer
SMG

agenda

Monday, May 11

12:00pm–5:00pm

Registration

6:00pm

Welcome reception

Tuesday, May 12

7:30am

Breakfast

8:30am–11:30am

Morning session
Keynote | Sarah Robb O'Hagan
Client speaker | McDonald’s
Keynote | Ryan Buell

12:00pm

Lunch

1:00pm–5:00pm

Afternoon sessions, roundtables, + technology showcase

6:30pm

Dinner + entertainment

Wednesday, May 13

8:00am

Breakfast

9:00am–11:00am

Morning session
Client speaker | DICK’S Sporting Goods
Keynote | Guy Raz

11:00am–1:00pm

Breakout sessions

breakout sessions

Our breakout sessions let you get hands-on with the tech and dive deep to learn real, business-changing insights you can’t get anywhere else. In addition, roundtables provide you the opportunity to connect with fellow industry leaders to share best practices + learn from one another.

technology

thought leadership

reasons to attend

networking

Connect Take advantage of this unique opportunity to have meaningful conversations with industry leaders facing similar challenges. Use this chance to talk to SMG leaders and your account team.

professional
development

Innovate Collaborate with SMG thought leaders + clients in our 10 breakout sessions while interacting with new technology that will help you advance your program + drive business outcomes.

thought
leadership

Exchange Ideas Interact with business leaders on topics such as experience management, innovation, marketing, and leadership, while hearing stories of adversity + success from XM pros leading their industries.

interactive
tech demos

Interact Check out demos that showcase our latest technology — inspiring smart changes that will transform the way you do business.

accommodations

All sessions + events will be held at the hotel. Enjoy an amazing discount at the Fairmont Scottsdale Princess and book your room before April 20 to take advantage of our discounted rate of $279 + tax. Feel free to extend your stay and take in all the resort has to offer—championship golf courses, award-winning spa, six pools, and a variety of incredible restaurants.

7575 East Princess Drive
Scottsdale, AZ 85255
480.585.4848
scottsdaleprincess.com

registration

xfluence is a new, next-level event where you can learn, share, and shape the future of your experience management program.

early bird
registration

$799

Register

standard
registration

$999

Register

Complete registration by March 2, 2020 to receive the $200 early bird discount.

Please note that selecting a registration button will open the registration portal. The registration asks for contact information, session preferences, accommodations, and more. Users may start the application process, save the reservation, and return at a later date for completion. Registration is valid when you have successfully completed the entire process and received a printable confirmation page and an email confirmation.

Cancellation policy
xfluence registration fee will be refunded in full if cancellation is received in writing by April 1. Written cancellations should be sent to Brittany Seabaugh, [email protected]
Before April 1 – 100% refund
  |   Before April 19 – 50% refund
  |   After April 19 – no refund

sponsors

Thank you to our 2020 sponsors!

platinum

silver

Interested in becoming a sponsor? Contact us.

FAQs

About Service Management Group

SMG inspires experiences that improve people’s lives. We are a catalyst for change, providing actionable customer, patient, and employee insights that boost loyalty and drive business outcomes. Our unique model puts a dual focus on platform technology and professional services — making it easier to collect, analyze, and share feedback and behavioral data across the enterprise. To learn more about our customer experience management, employee experience, and brand research solutions, visit www.smg.com.

Connect with us

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